G8 Pledges 100 Million Nets by 2010

The biggest health announcement out of the 2008 G8 Summit began with a simple proposal: Malaria No More Chairman Peter Chernin invited U.K. Prime Minister Gordon Brown to lead a global push to cover every man, woman and child at risk of malaria in Africa with a mosquito net by 2010. Prime Minister Brown accepted with the caveat that Peter and Malaria No More support his efforts with private sector engagement and grassroots awareness. Deal.

Six Steps to 100 million Nets

G8 Impact

Step 1: Gordon Brown launches Malaria No More’s "Nets for Josie" mosquito net campaign with an editorial in The Sun. The campaign raises $100,000 from the British public. (November 2007)

Step 2: Prime Minister Brown appears on American Idol to announce pledge of 20 million nets from the U.K. government. (April 2008)

Step 3: The Sun runs a series of articles about Josie Russell’s delivery of nets to Nigeria. (June 2008)

Step 4: Josie Russell delivers a mosquito net to Mr. Brown representing a mandate from the British public to fight for malaria at the G8 summit. (July 2008)

Step 5: In a parallel effort, Malaria No More works with the White House to put malaria on the G8 agenda. (July 2008)

Step 6: Mr. Brown and President Bush secure pledge of 100 million nets by the end of 2010 from G8 member states. (July 2008)
"Malaria No More's advocacy and ability to rally public support helped to secure a commitment at the G8 meeting in July for 100 million more nets by 2010, which will save hundreds of thousands more lives. I thank the campaign for its dedication to saving lives around the world."
THE RT. HON. GORDON BROWN MP
Prime Minister of the United Kingdom