I am here in Dakar with fellow board member Youssou Ndour. Tonight will be the finale of an American Idol style song contest that has captured the hearts and minds of thousands. Surround Sound Senegal is working with innovative messaging to engage the people of Senegal in Xeex Siburu (Fighting Malaria). It’s a great example of the right message, at the right time, with the right messenger.

Continue to visit the blog for contest updates.

Scott Case is the CEO and Vice Chairman of Malaria No More.