Tanzania Summer Concert Series Promotes Malaria Awareness and Education

For many of us, summer is usually a time to enjoy the beach, the latest blockbuster summer movie and great outdoor concerts. In Tanzania, youth across the country enjoy the popular, travelling Fiesta Concert Series, an annual summer music tour that features Tanzania’s biggest music stars and attracts up to 40,000 people at each stop.

The Fiesta Concert Series, which kicked off last Wednesday and is scheduled to visit nine regions throughout the country, is incorporating the Zinduka! Malaria Haikubaliki campaign in it performances and promotions, making malaria the key social cause in every community it visits. Concert performers like Zinduka! Goodwill Ambassador Diamond will promote malaria awareness and prevention on stage and take part in community visits to hospitals and clinics to witness malaria activities in regions that the traveling concert series visits. The malaria education campaign will also receive heavy radio promotion from radio stations in target communities – reaching a large swath of the Tanzania’s diverse population.

The Fiesta Concert Series is just one of the many popular, existing platforms that Malaria No More is using to drive home the message of protecting oneself from malaria and to create a culture of net usage that will help end malaria deaths by 2015.

The Zinduka! Malaria Haikubaliki campaign in Tanzania is made possible by donors and supporters like ExxonMobil.