On Friday, July 29^th, 2011, NightWatch launched in Cameroon. In advance of the government's first-universal coverage campaign — rolling out in August with 8.6 million nets — K.O. Palu (or "Knock Out Malaria") launched in Yaounde with the Minister of Health, Cameroonian stars and representatives from private sector partners ExxonMobil/COTCO.

The event also announced the launch of NightWatch in Cameroon — a communication campaign developed by Malaria No More and Lalela Project aimed to increase net utilization by broadcasting nightly reminders on radio, TV, and SMS. Read more about NightWatch here.

The support of local corporate partners is key to the success of this campaign. The Minister of Health welcomed representatives from ExxonMobil and its local affiliate, Cameroon Oil Transport Company (COTCO), plus one of the continent's largest cell phone providers, MTN. These partners are lending their business sense and private sector know-how to helping ensure that every family is protected with a mosquito net and knows what they can do to help their communities fight against malaria.

Thanks to this level of committed, on-the-ground partnerships, Cameroonians across the country will have a better chance than ever to "Sleep Peacefully".