Zinduka! Malaria Haikubaliki was launched by Tanzania's popular president, Jakaya Kikwete, in February 2009 with support from key partner ExxonMobil. The nationwide concert featured 18 top artists and was broadcast live on radio and television, reaching up to 89% of Tanzanians across the country.

Many of the artists who performed at the launch concert have since become Zinduka! Goodwill Ambassadors and are now spreading the message of malaria protection to their fans across the country. To date, the Zinduka! campaign and Goodwill Ambassadors have reached tens of thousands of Tanzanians through the Zinduka! anthem and numerous TV and radio ads.

The campaign works to leverage an array of nontraditional partners, from Tanzanian hip-hop mogul Professor Jay to ExxonMobil, to deliver a new message about malaria that resonates with families across the country. An energetic social movement, Zinduka! encourages every Tanzanian family to take responsibility for fighting malaria in their homes and communities — and make defeating malaria a national priority for all.

Zinduka! Malaria Haikubaliki is led by the Tanzanian Government and supported by partners including Johns Hopkins University, Population Services International and United Against Malaria.

About the Surround Sound Model:

The Zinduka! Campaign is modeled after Malaria No More's signature program, Surround Sound an innovative initiative that activates all sectors of African society in the fight against malaria.