At Malaria No More, we envision a world where no child dies from a mosquito bite. We use our innovative partnerships and focused advocacy to elevate malaria on the global health agenda, create political will and mobilize the global resources required to achieve malaria eradication within a generation.
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25,000 children treated by the Best Fiends!

In October, Malaria No More announced a new partnership with mobile gaming developers Seriously, and their new hit game Best Fiends. A natural fit for each other thanks to the game’s handsome malaria-fighting mosquito Edward, we were amazed and encouraged by the outstanding levels of awareness and education sparked by MNM’s integration into the game - including record setting web traffic to MalariaNoMore.org and Edward’s online home.

Now that the game has really taken off, the Best Fiends are doing even more than spreading awareness about malaria - they are affecting real lives, and a lot of them! As part of the “Race Against Slime” promotion, five YouTube stars (including PewDiePie) raced to beat the most levels in a week – raising $25,000 that’s been donated to MNM on behalf of Seriously and the competitors. Through MNM’s Power of One campaign and partnership with Novartis, this donation will secure 25,000 malaria treatments for children in Africa, where 90% of malaria cases occur. That’s 25,000 kids out of the hospital and back in school!

We’d like to extend a huge thank you to Seriously and the Race Against Slime competitors (listed below), for their generous contribution to the fight against malaria. We are looking forward to a bright 2015, where we will continue to work together to make malaria the first disease beaten by mobile.

The participants of the Race Against Slime campaign were awarded a total of $50k in cash prizes, half of which was donated to Malaria No More, and half to the charity of their choice.

 

Place Competitor Charity of Choice Best Fiends Level
1st CinnamonToastKen Mattel Children’s Hospital 98
2nd UberHaxorNova A Precious Child 95
3rd Kootra Make a Wish 61
4th PewDiePie Oceana 56
4th Markiplier Cincinnati Children’s Hospital 56

 

More about the Best Fiends and Malaria No More:

January 5, 2015

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Categories: Mobile and Malaria

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