Malaria Meets Music Meets Mobile
Last week, Malaria No More and telecom partner Vodacom came together with celebrities and government leaders to celebrate a new era in Tanzania’s fight against malaria. The launch of mZinduka! is enabling MNM to reach people through personal, interactive mediums. By simply downloading the newly release mZinduka! song – which features some of Tanzania’s top musicians – listeners also get the opportunity to receive, respond to and engage with Tanzania’s top malaria spokespeople by via informative texts, automated calls from pop stars, quizzes and more.
Within the first few days, over 650,000 Tanzanians had already downloaded the song – which promote malaria safety and awareness – and began receiving weekly malaria communications to their cell phones. Today, MNM is reaching more people in new and innovative ways than ever before and riding the waves of Africa’s mobile revolution. Click here to learn more: /news/c/mobile-and-malaria
Check out the song people are downloading as a ringtone, featuring life-saving malaria messages in Swahili