% OF POPULATION AT RISK
# OF ANNUAL CASES
# OF ANNUAL MALARIA DEATHS
*According to the World Health Organization World Malaria Report 2017
Malaria No More began working in partnership with Cameroon’s Ministry of Health in 2011, with the launch of the first Universal Nets Campaign. Since then, with support from the ExxonMobil Foundation and Mosquito Squad, MNM has used strategic advocacy and behavior change communications to help advance the country’s fight against malaria.
Our advocacy efforts include working in partnership with the Ministry of Health’s National Malaria Control Program, local and international non-profit organizations, the private sector, media and civil society to boost the malaria agenda. To activate multi-sector influencers, we created programs to increase private sector engagement and prepare political leaders to become malaria advocates.
MNM also has designed and executed a behavior change communications strategy that leveraged the most influential voices in politics, business, media and sport. We launched the K.O. PALU campaign and recruited celebrity ambassadors like soccer player Samuel Eto’o and national pop stars to champion national radio and billboard campaigns that elevated the importance of using bed nets every night, seeking a diagnosis for every fever, and treating every case with quality medications.
Our efforts contributed to a significant increase in malaria funding by the Cameroonian government, and drove an historic increase in the use of life-saving bed nets.
Cameroon is making great strides toward ending malaria.
- 50% decline -- malaria mortality rate between 2005 and 2015
- 350% increase -- Cameroon’s funding of malaria efforts between 2014-2017,
- 43% increase -- between 2011 and 2016, bed net use among children <5 climbed from 13%-56%
- >7 million -- people reached and educated on bed net usage and proper malaria testing