India

POPULATION

1.3 BILLION

AT RISK POPULATION

1.2 BILLION

In 2015, India Prime Minister Narendra Modi, along with 17 other regional leaders, committed India to eliminating malaria in Asia by 2030. India accounts for the third-largest malaria burden in the world. Malaria No More expanded its operations to India in 2016 to support India's ambition to be malaria-free.

Over the last year, MNM conducted a landscape analysis in India to understand the current levels of financing, political will and media focus towards fighting malaria in India. Our findings revealed that despite India's global commitment towards eliminating malaria by 2030, the disease commands limited priority in India. There is a scope for enhanced coordination among the diverse stakeholders in the malaria ecosystem to combat the disease collectively. Malaria also lacks ambassadors who have the ability to elevate the importance of the disease in public consciousness.

To initiate the process of addressing some of these identified gaps in India's malaria landscape, MNM leveraged its expertise in strategic communication and advocacy by utilizing tent pole moments in 2017 such as World Malaria Day (April 25th) and Independence Day (August 15th) to launch impactful social media campaigns with trending hashtags such as #EndMalaria and #FreedomFromMalaria. These campaigns witnessed the enthusiastic participation of popular literary, film and political icons in addition to leading public health non-profits. Till date, MNM's campaigns in India have recorded close to 30 million impressions on Twitter.

In 2018, MNM shall focus on providing strategic support to Odisha, which accounts for 41% of the national malaria burden. By working with partners such as Odisha's Vector Borne Disease Control Program (VBDCP) and National Institute of Malaria Research (NIMR) to demonstrate success in India's highest burden state, MNM aims to create a state success model that can be replicated across India and generate evidence and momentum that will help to mobilize commitment and resources across the state and central government levels.

Beyond demonstrating a success model at the state level to achieve malaria elimination by 2030, MNM will work together with partners to elevate malaria as a national health priority among decision makers and translate that support into increased focus and resources for malaria elimination. While our initial efforts will be focused on Odisha, we aim to lay the groundwork for an expanded national level footprint.

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Photo credit: Sephi Bergerson

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Photo credit: Sephi Bergerson

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