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MALARIA NO MORE INDIA, TIMES BRIDGE LAUNCH THE “MALARIA NO MORE ON GOOGLE ASSISTANT,” TO BRING INFORMATION ON MALARIA AT PEOPLE’S COMMAND


”Ok google, talk to Malaria No More” will now provide Indians with key information about malaria, and how to prevent the deadly disease

New Delhi, November 24 2020 – Malaria No More India, with support from Times Bridge, launched the Malaria No More on Google Assistant today to Indian audiences using android devices. The function – which is available at no extra cost – will allow android mobile users to command the google assistant on their devices to talk to Malaria No More on Google Assistant. Upon request, the user will instantly get a virtual bot’s assistance for helpful information on malaria, its symptoms, prevention tips, treatment protocols, among other aspects. 

To activate this feature, an android user can command their Google Assistant by saying “Ok Google, talk to malaria no more” – the command will prompt a bot (Google Assistant with Actions) that will answer users’ questions on malaria in a conversational manner.

The Malaria No More on Google Assistant will be available in Hindi and English, and will answer questions like “What is malaria Fever?” “What are the types of malaria? Which is more dangerous” “How does malaria spread” “How to test for malaria” “How to cure/treat malaria” (treatment guidelines) “Where can I get the treatment for malaria/ How much are malaria tablets?”

The initiative holds significance for India in particular, which has one the highest malaria burdens in the world, and is the only country outside Africa among the top 11 highest malaria-endemic countries, according to the World Health Organization.

Speaking on the launch, Dr. Sanjeev Gaikwad, Country Director, Malaria No More India said “We are excited by the launch of the Malaria No More on Google Assistant and grateful for our partners’ support for making this a reality. In this information age, leveraging technology to raise  awareness of safety and prevention measures for deadly diseases like malaria can play an important role in improving public health outcomes. Malaria is a grave issue for the Indian society, affecting thousands of lives and livelihoods, and costing billions in lost economic opportunities. As we move closer to India’s goal of becoming malaria free by 2030, innovative tools such as the Malaria No More on Google Assistant will give a thrust to our malaria fight and bring us closer to achieving India’s goal of eliminating malaria.”

Talking about the initiative, Rudra Prasad Kasturi, Vice President – Audience Growth, Strategy & Partnerships, Times Internet Limited said, Malaria No More on Google Assistant is the need of the hour; we have tried our best to address the issue which India is combating with an easy to use product like Google Assistant. The idea and intent was so thought-provoking that we didn’t want it to be confined to English as a language but Hindi as well, so that we reach to multilingual speakers across India. We hope and envision just not to address but to join our Malaria No More partners in achieving a malaria-free India and, ultimately, world.”

More than a billion people use Google Assistant worldwide and more and more people are now using Internet in their native language. Keeping this in mind, Malaria No More India made the Action on Google Assistant available in Hindi alongside English and very soon, a third native Indian language will also be introduced so the information can reach a wider audience.

The launch of Malaria No More on Google Assistant comes at a time when India’s healthcare systems are reeling with the impact of COVID-19, and facing challenges in implementing routine programs – including awareness campaigns – for diseases like malaria. Enabling systems that provide valuable information on being safe from deadly diseases such as malaria will be of significant importance, as we adapt from COVID’s impact.

The launch of Malaria No More on Google Assistant is another innovative program that Malaria No More India and Times Bridge have partnered on to raise awareness about malaria and its risks and motivate Indians to take actions to protect themselves, their families and their communities from the preventable but deadly disease. Earlier this year, Malaria No More India and Times Bridge joined with partners including Star India, Facebook, Sony Pictures Networks India and WPP, in launching Bite Ko Mat Lo Lite, a national campaign that reached more than 130 million Indians during the recent monsoon season with urgent messages to drive timely prevention, testing and treatment of malaria.

Speaking on the initiative, Mr. Viral Jani, SVP Investment Operations at Times Bridge said “COVID-19 has changed the way we look at the health sector, and the role of technology in fighting diseases like malaria has become even more important. Therefore, we have deployed this technology innovation to effectively communicate with the population at risk across India. Malaria No More on Google Assistant will strengthen India’s fight against malaria as it will make it easier for people to find credible information easily.”

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About Malaria No More India
Led by an experienced Indian team in Delhi and Bhubaneswar, Malaria No More’s work in India began in 2016 after an extensive landscape evaluation to inform how to best tailor the program. In 2018, Malaria No More India began implementing a five-year strategy to demonstrate and document innovations impacting the malaria fight; work with a diverse set of partners to launch a mosquito-borne disease awareness campaign; and, mobilize the political will and resources needed to support India’s 2030 malaria-free goal.

About Malaria No More
Malaria No More envisions a world where no one dies from a mosquito bite. More than a decade into our mission, our work has contributed to historic progress toward this goal. Launched at the White House Summit on Malaria in 2006, Malaria No More mobilizes the political commitment, funding and innovation needed to end malaria within our generation.

For more information please contact:

Manisha Gautam, Malaria No More India

Contact number: +91 97176 20411

Email: manisha.gautam@malarianomore.org

Aditya Charan, MSL Group

Contact number: +91 9001315980

Email: aditya.charan@mslgroup.com

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