Earlier this week the OMMA Award went to the World Malaria Day “End Malaria” campaign – a partnership with the Case Foundation, Malaria No More, Twitter, Twitpay, Katalyst Media and the UN Special Envoy for Malaria’s “Social Media Envoys” in the categories of Integrated Online Campaign and Charity/Non-Profit. This award represents a marketing campaign that shows outstanding usage of online media in strategic and creative promotion of ending malaria. More importantly, the campaign shows how the world is winning the fight against malaria – 140 characters at a time.
The anti-malaria momentum that burst on the Twitter scene for World Malaria Day helped raise funds for the malaria fight. Additionally, campaign hashtags were incorporated in 178,000 tweets, including those of Twitteratis Larry King, Jeremy Piven, Bill Gates, Biz Stone and many more. Moreover, malaria awareness skyrocketed with the campaign garnering over 55 million media impressions in top-tier media, including Reuters, Mashable.com, USAToday.com, San Francisco Chronicle, Twitter’s blog and others.
Special thanks go to several individuals involved in the campaign: Jean Case, Erich Broksas, Brian Sasscer, Kari Dunn Saratovsky, Allyson Burns of The Case Foundation; Biz Stone, Claire Williams, Jenna Sampson, Mark Otto of Twitter; Michael Ivey of Twitpay; Ray Chambers, Wendy McWeeny, Sean Hightower of UN Secretary-General’s Special Envoy for Malaria; Rachel Webber of Fox TV Studios and Sarah Ross of Katalyst, the agency that created #endmalaria
To learn more about the campaign visit www.hope140.org/endmalaria.