At Malaria No More, we envision a world where no child dies from a mosquito bite. We use our innovative partnerships and focused advocacy to elevate malaria on the global health agenda, create political will and mobilize the global resources required to achieve malaria eradication within a generation.

Malaria No More, Youssou NDour and local partners began working together in 2009 to bring the Xeex Sibbiru (or “Fight Malaria” in the local language, Wolof) campaign to people across Senegal, infusing the power of media, music, celebrity and mosquito nets to fight malaria.


In 2009, back when Twitter was still new, Ashton Kutcher (@aplusk) challenged CNN to a race to one million followers. Ashton pledged to donate 10,000 mosquito nets if he won, catapulting other celebrities including Oprah, Anderson Cooper, Sean "Diddy" Combs, Ryan Seacrest and thousands of their twitter followers to donate $10 bed nets, too. The result? Malaria No More and partners distributed nearly 90,000 life-saving mosquito nets to families in Senegal, helping an entire region of the country to achieve universal coverage.


Malaria No More’s award-winning NightWatch program saw early success thanks to the endorsement of Youssou NDour – one of the most popular music icons to come out of Africa. The campaign encouraged people to “Fanaan Jamm,” or “sleep peacefully” and safe from malaria in the local language of Wolof. Youssou headlined the Xeex Sibbiru concert that launched the first NightWatch campaign in 2010, and encouraged other talented artists to deliver life-saving messages about malaria through TV and radio. Reinforcing the media campaign, a comprehensive curriculum shared basic facts about malaria in schools across Senegal. This top-down/bottom-up approach provided a strong base of malaria awareness. Malaria No more continues to work alongside the Peace Corps and Speak Up Africa to develop volunteer and teacher toolkits enabling individuals across Africa to create localized media awareness campaigns and teach malaria school curriculums in their own villages.


Spinning off the success of the Xeex Sibbiru concert launch, the 2010 and 2011 Xeex Sibbiru song contests tied personal responsibility with personal success, asking contestants to write the best song about malaria. Winners earned the opportunity to lay the track in studio with international music icon Youssou NDour. The contest was turned into a broadcast television series (similar to American Idol) and covered by national and international press including NPR, the BBC, Newsweek, TFM and others to an audience of over eight million.




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