We’re working with Tanzania House of Talent on the national malaria awareness campaign, Zinduka! Malaria haikubaliki!, which means “Wake Up! Malaria is unacceptable!” in Swahili.
The Zinduka! campaign infuses new energy into Tanzania’s malaria fight, using the power of celebrity, music and technology to deliver malaria messages to young people. Launched in February 2010 with a hit musical anthem and a nationally broadcast concert, Zinduka! has been championed by Tanzanian President Jakaya Kikwete and First Lady Salma Kikwete, along with the country’s premier pop icons and private sector companies. The malaria anthem and NightWatch TV and radio messages remind people to sleep under a mosquito net and take other measures against malaria. As of 2011, more than 40% of Tanzanians recognized the Zinduka! brand, and in 2013 a regionally representative survey found that over 52% of people reported they had heard the Zinduka! NightWatch program. Most importantly, 100% more people said they went directly to a health clinic whenever they suspected malaria, and 94% of children slept under a mosquito net every night - supporting the idea that younger generations are taking charge of the malaria problem in their homes.
A MOBILE MALARIA COMMUNITY
Today, with the Tanzania House of Talent, we’re developing a “Malaria Mobile Community,” a new way of using mobile communication to fight malaria. The mZinduka! (the mobile extension of the Zinduka! campaign) is letting us reach people through personal, interactive mediums. By simply downloading the newly released mZinduka! song – which features some of Tanzania’s top musicians – listeners also get the opportunity to receive, respond to and engage with Tanzania’s top malaria spokespeople via informative texts, automated calls from pop stars, quizzes and more. The goal? To create the first-ever malaria mobile community.
THEATER IN EDUCATION
Malaria No More and Tanzania House of Talent’s innovative Theater in Education program brings celebrated performers from Tanzania House of Talent to schools across the country, educating students about malaria through theater, music and dance. Messages about malaria prevention and treatment are fun and entertaining, helping to make the malaria fight a hip movement youth want to join. Each Theater in Education activation includes an educational malaria performance skit, Q&A sessions and the creation of Zinduka! clubs, where students become responsible for fun activities that keep malaria top of mind throughout the year. The campaign has educated and inspired over 136,000 students to date.
keep up with our workpinterest.com/malarianomore/tanzania